PRODUCT VIDEO SCRIPTS
Here is a sample of a product video script that Alex Fuller wrote for a CBD company.
The client requested a conversational tone, with statistics delivered in a highly simplified manner.
The video is meant to come across as informational as opposed to being a "sales pitch".
The client requested a conversational tone, with statistics delivered in a highly simplified manner.
The video is meant to come across as informational as opposed to being a "sales pitch".
CBD For Arthritis
Male Bodybuilder: Have you noticed everyone is talking about CBD these days? Probably because it’s amazing!
It truly is a gift from Mother Nature. It’s been around a long time, and finally the word is spreading.
I mean, in weightlifting pretty much all of us use it for soreness.
This stuff eases inflammation, and that’s one of the things that makes it so miraculous.
► Product shot: recovery drops
And think about all the millions of people with chronic pain—especially arthritis.
Imagine being in so much agony you can’t even walk up the stairs without crying.
That’s how bad it is for people with fibromyalgia—and arthritis is in the same ballpark.
They’re already suffering, and it gets worse over time. They’ve tried every pain reliever under the sun and none of them work.
And then, as soon as they try CBD, the pain starts easing off. They finally can see a light at the end of the tunnel!
► Product shot: recovery cream
For something like arthritis in the hands, they would apply a cream. In the weightlifting world, we put the cream on our shoulders and biceps. And let me tell you, the relief happens fast—CBD is an absolute workhorse.
► B-roll: A person doing droplets, then a person vaping
You can also put droplets on your tongue, or you can vape it. And no, it has nothing to do with “smoking weed” or “getting high”!
► B-roll: Animated science graphic
CBD and THC are two completely different chemicals. The scientists have figured out exactly how to separate ‘em. They can also get CBD directly from hemp, which is only a distant cousin of marijuana.
► B-roll: Sunrise over the ocean
And now we’re living in a period that’s really exciting because finally CBD is being embraced by the world.
You can read success stories on the internet all day, plus there’s tons of scientific evidence rolling in.
Now arthritis sufferers don’t need to live in misery. Plus, they don’t need to jump through hoops anymore to get ahold of it.
Now that CBD is available in a mainstream way, you might get distracted by all the fancy packaging. Ignore all that and just look at one thing on the label: how many milligrams of CBD does it have?
► Product shot: Tacky neon CBD bottle with some obnoxious brand name
You wouldn’t believe how many companies are selling CBD and the bottle doesn’t even mention the number of milligrams. That is a huge red flag right there.
► Product shot: recovery drops (close-up on “1000 mg”)
If it says something like a thousand, you’re golden—that means it’s the real deal. That’s what they call a “full-spectrum hemp oil”.
Now 40 million Americans with arthritis have easy access to the miracle of CBD pain relief.
This is not some flavor of the week—relief is here, and it’s here to stay!
Male Bodybuilder: Have you noticed everyone is talking about CBD these days? Probably because it’s amazing!
It truly is a gift from Mother Nature. It’s been around a long time, and finally the word is spreading.
I mean, in weightlifting pretty much all of us use it for soreness.
This stuff eases inflammation, and that’s one of the things that makes it so miraculous.
► Product shot: recovery drops
And think about all the millions of people with chronic pain—especially arthritis.
Imagine being in so much agony you can’t even walk up the stairs without crying.
That’s how bad it is for people with fibromyalgia—and arthritis is in the same ballpark.
They’re already suffering, and it gets worse over time. They’ve tried every pain reliever under the sun and none of them work.
And then, as soon as they try CBD, the pain starts easing off. They finally can see a light at the end of the tunnel!
► Product shot: recovery cream
For something like arthritis in the hands, they would apply a cream. In the weightlifting world, we put the cream on our shoulders and biceps. And let me tell you, the relief happens fast—CBD is an absolute workhorse.
► B-roll: A person doing droplets, then a person vaping
You can also put droplets on your tongue, or you can vape it. And no, it has nothing to do with “smoking weed” or “getting high”!
► B-roll: Animated science graphic
CBD and THC are two completely different chemicals. The scientists have figured out exactly how to separate ‘em. They can also get CBD directly from hemp, which is only a distant cousin of marijuana.
► B-roll: Sunrise over the ocean
And now we’re living in a period that’s really exciting because finally CBD is being embraced by the world.
You can read success stories on the internet all day, plus there’s tons of scientific evidence rolling in.
Now arthritis sufferers don’t need to live in misery. Plus, they don’t need to jump through hoops anymore to get ahold of it.
Now that CBD is available in a mainstream way, you might get distracted by all the fancy packaging. Ignore all that and just look at one thing on the label: how many milligrams of CBD does it have?
► Product shot: Tacky neon CBD bottle with some obnoxious brand name
You wouldn’t believe how many companies are selling CBD and the bottle doesn’t even mention the number of milligrams. That is a huge red flag right there.
► Product shot: recovery drops (close-up on “1000 mg”)
If it says something like a thousand, you’re golden—that means it’s the real deal. That’s what they call a “full-spectrum hemp oil”.
Now 40 million Americans with arthritis have easy access to the miracle of CBD pain relief.
This is not some flavor of the week—relief is here, and it’s here to stay!