HEADLINES AND TAGLINES
In a freelance capacity, Alex Fuller has helped businesses develop and expand their marketing strategy.
Here are some examples of headlines and taglines he has created.
Here are some examples of headlines and taglines he has created.
Vertical: TECH
Summary
This was for a B2B site aimed at marina owners, most of whom have an affluent clientele. Offering rock solid Wi-Fi is a very high priority on their amenities list.
The tone of the headline is meant to be attention-grabbing without being too cutesy. "Ahoy" is appropriate to the product, and is more dynamic than saying "Attention Marina Owners!"
In just 3 words, the tagline meshes the present and the future by playing upon the wording of this company's core product. It promotes reliability, simplicity, and cutting-edge tech.
This was for a B2B site aimed at marina owners, most of whom have an affluent clientele. Offering rock solid Wi-Fi is a very high priority on their amenities list.
The tone of the headline is meant to be attention-grabbing without being too cutesy. "Ahoy" is appropriate to the product, and is more dynamic than saying "Attention Marina Owners!"
In just 3 words, the tagline meshes the present and the future by playing upon the wording of this company's core product. It promotes reliability, simplicity, and cutting-edge tech.
Vertical: REGIONAL LEAD GENERATION
Summary
This company creates original artwork coupons for regional businesses seeking to generate new customers. The product is placed in high-visibility locations such as coffee chains. Therefore, this promo is aimed at businesses and not customers.
The headline promotes confidence with the action phrase "We generate". The phrase "new customers" sounds enticing, and is virtually a guarantee of increased sales. The phrase "for you" wraps this up like a mission statement: this company is in the business of generating new customers for you.
The tagline is a healthy fusion of confidence and aspiration. Is there any proof that a relatively small advertising platform is "trusted"? Well, it's there in the tagline so just take our word for it... And "24/7" is arguably an overstatement. Chain coffee places are actually open about 17 hours a day. However, as soon as ONE convenience store starts hosting the coupon racks, then the phrase "24/7" magically becomes.... drumroll please.... 100% TRUE!
This company creates original artwork coupons for regional businesses seeking to generate new customers. The product is placed in high-visibility locations such as coffee chains. Therefore, this promo is aimed at businesses and not customers.
The headline promotes confidence with the action phrase "We generate". The phrase "new customers" sounds enticing, and is virtually a guarantee of increased sales. The phrase "for you" wraps this up like a mission statement: this company is in the business of generating new customers for you.
The tagline is a healthy fusion of confidence and aspiration. Is there any proof that a relatively small advertising platform is "trusted"? Well, it's there in the tagline so just take our word for it... And "24/7" is arguably an overstatement. Chain coffee places are actually open about 17 hours a day. However, as soon as ONE convenience store starts hosting the coupon racks, then the phrase "24/7" magically becomes.... drumroll please.... 100% TRUE!
Vertical: TRAVEL & LEISURE
Summary
This is mostly meant to entice people into an "escape to the countryside". Mepal sits upon a breathtakingly scenic landscape. The manor has classic New England charm, while the spa is modern and chic.
The headline sells 3 things: the manor, the spa, and dinner on the terrace (with a sunset view, popular with overnight and dinner-only guests).
The tagline draws in the observer/web visitor with a well-known phrase and then gives it a branding twist. "Spirit" is replaced with "elegance". The effect is particularly strong because that word is what leaves a lasting impact in the observer's mind.
This is mostly meant to entice people into an "escape to the countryside". Mepal sits upon a breathtakingly scenic landscape. The manor has classic New England charm, while the spa is modern and chic.
The headline sells 3 things: the manor, the spa, and dinner on the terrace (with a sunset view, popular with overnight and dinner-only guests).
The tagline draws in the observer/web visitor with a well-known phrase and then gives it a branding twist. "Spirit" is replaced with "elegance". The effect is particularly strong because that word is what leaves a lasting impact in the observer's mind.